Prefer an Acquires The Pack, Boosting Pet Food Innovation

Prefera acquires the UK’s The Pack, boosting pet food innovation with alternative proteins, sustainability, and expanded choices for pet owners.

Pet Food:

The world of pet food is changing fast, and one of the biggest signs of this change is the exciting news that Prefera Petfood. The Pack is a well-known pet food brand in the UK that was purchased by a firm located in Romania. This move has caught the attention of pet owners, industry experts, and pet food lovers all over Europe. But what does this mean for pet owners, pets, and the future of pet food?

Pack’s Alternative Protein Win:

The Pack is a UK-based pet food brand that launched in 2021. From the beginning, The Pack focused on offering pet food products directly to customers. The company quickly stood out in the market because of its focus on alternative proteins and sustainable products. In 2022, The Pack was selected for the famous Mars Petcare-backed accelerator program, Leap Ventures, which helps promising pet care startups grow faster.

Being the first company in the world to market cultured meat products for dogs is one of The Pack's greatest achievements. Its Chick Bites treat line was launched in Pets at Home, a major UK pet store, making it a global pioneer in alternative pet food.

Who Is Prefera Petfood?

A Romanian business called Prefera Petfood SRL has been causing a stir in the pet food industry. Prefera is known for its wide portfolio of pet brands and for focusing on high-quality, nutritious, and innovative pet foods. Recently, Prefera also announced a partnership with BioCraft to bring animal cell-cultured ingredients to Europe, showing its strong commitment to innovation.

By acquiring The Pack, Prefera is now adding one of the most cutting-edge pet food brands in Europe to its family. This deal not only expands Prefera’s brand portfolio but also strengthens its position as a leader in alternative and sustainable pet nutrition.

Why Is This Investment Important?

This investment is important for many reasons:

Boosts Innovation in Pet Food

The Pack has been one of the first companies to introduce alternative protein options for pets, including cultivated meat. With Prefera’s resources and production talent, The Pack can now scale its innovation and bring even more exciting products to market.

Expands Across Europe

With Prefera’s help, The Pack can now expand across Europe much faster. Pet owners in many countries will soon have access to The Pack’s unique products, which were earlier available mainly in the UK.

Supports Sustainability

Both Prefera and The Pack share a passion for sustainability. Alternative proteins, such as cultivated meat, are better for the planet because they use fewer natural resources and reduce animal farming’s impact on the environment. This acquisition means more eco-friendly choices for pet owners.

Strengthens Leadership Team

Damien Clarkson and Judy Nadel, the founders of The Pack, will join the Prefera team as part of the agreement. This combination of experience and innovation will help Prefera develop even better products for pets.

What Do the Founders Say?

The Pack’s co-founder Damien Clarkson shared his excitement about the buy, saying,

“In joining Prefera Petfood, The Pack is going to be able to create the next generation of highly nutritious products for pets. We are eager to join forces with the top-tier production team that Prefera has put together, and we anticipate the brand expanding significantly over the next several years.”

On the other hand, Nicola Magalini, managing partner of Prefera Petfood, commended The Pack’s achievements, adding. One of the first businesses in the new alternative protein pet food industry was The Pack. In addition to working with Damien and Judy to extend their product line and build the brand throughout Europe, Prefera is excited to add the brand to our growing portfolio. These statements show that both companies are eager to work together and take pet nutrition to the next level.

What Can Pet Owners Expect?

If you are a pet owner, you might be wondering what this investment means for you and your furry friends. Here’s what you can expect:

More Product Choices

The Pack will likely introduce new flavors, treats, and meals made with alternative proteins and cultivated meat. This gives pet owners more options to choose from when looking for healthy and ethical products.

Better Availability

Earlier, The Pack was available mainly in the UK. Now, with Prefera’s support, you will likely see these products in more stores across Europe.

Improved Quality

With access to Prefera’s advanced production facilities, the quality of The Pack’s products is expected to improve even further.

Focus on Sustainability

Many pet owners today care about the planet. With The Pack and Prefera working together, you can buy products that are not only good for your pets but also better for the environment.

The acquisition of The Pack by Prefera shows that the pet food market is moving towards alternative proteins, sustainability, and innovation. In the coming years, we can expect

• More brands offer cultivated meat and plant-based options for pets.
• Larger companies investing in small, innovative startups like The Pack.
• Pet owners are becoming more aware of the environmental impact of traditional pet foods.
• a change to better, scientifically supported dog and cat food.

Zoomark Trade:

An exciting development is that The Pack will be present at the Prefera stand at next week’s Zoomark trade show in Bologna, Italy. The Pack and Prefera will have the ideal opportunity to exhibit their products and network at one of the pet industry's most significant events. Zoomark experts, and connect with international partners.

Final Thoughts:

The acquisition of The Pack by Prefera is a win for the pet food industry, pet owners, and pets. It combines innovation, sustainability, and business strength to create products that meet the needs of today’s conscious consumers.

For pet owners, this means more nutritious, ethical, and eco-friendly options on store shelves. For pets, it means delicious and healthy meals and treats. And for the planet, it means a step towards a more sustainable food system. In simple words, this is big news that is set to change the pet food world for the better!