Wild Pet Food Launches 10kg Bags for Trade Customers

Wild Pet Food unveils 10kg trade-only bags with premium, UK-sourced cold-pressed recipes perfect for health-conscious pet owners and retailers.

Wild Pet Food:

Wild Pet Food, the trusted premium cold-pressed dog food brand, has made an exciting move for pet retailers across the UK. The company has officially launched its new 10kg bag size, created exclusively for trade partners. This step shows that Wild is not only focused on pet health but also on building stronger relationships with sellers. Let’s explore what this new launch means for the trade, the brand’s values, and why it’s a smart move for the pet food market.

Wild Pet Food is famous for its cold-pressed, grain-free dog food, specifically designed to mimic the anciet diet of dogs. The company uses high-quality components, including:

• 80% of animal-based ingredients are sourced from within the UK
• Fruits
• Vegetables
• Superfoods

All ingredients are cold-pressed, which helps preserve their natural nutrients, ensuring that dogs get all the goodness without the hard processing that comes with traditional dog food manufacturing.

Why Does Cold-Pressed Dog Food Matter?

Traditional kibble is cooked at high temperatures, which often level nutrients in the food. Cold-pressing, on the other hand, involves weakly pressing the components at low temperatures. This keeps vitamins, enzymes, and natural oils complete.

For dogs, this means:

• Better digestion
• Improved skin and coat health
• More natural energy
• Fewer allergic reactions

Wild Pet Food’s cold-pressed approach is a healthier option that supports a dog’s overall well-being.

Launch of 10kg Bags: 

This new 10kg bag size is not just about offering more food. It’s about adding value for trade partners. According to Ross Lamond, the founder of Wild Pet Food:

“Our retail partners asked, and we delivered. The 10kg bags are all about supporting the trade, better value, better volume, but the same incredible quality we’re known for.”

1. Better Value for Retailers:

Trade partners can now offer larger pack sizes at better margins. This is ideal for:

• Larger dog owners who need more food
• Customers looking for longer-lasting packs
• Retailers aiming for higher-order values

2. Boosting Retail Sales:

The 10kg bags are likely to increase customer loyalty. Pet parents who find a trusted product in a larger pack size are more likely to stick with it. Retailers also benefit from repeat purchases and better shelf presence.

3. Consistent Premium Quality:

Even with the larger size, Wild Pet Food continues to focus on premium ingredients, ensuring that product quality remains high.

What’s Inside the 10kg Bags?

The 10kg bags will contain the same recipes that made Wild Pet Food popular:

• High meat content (80%)
• No grains, fillers, or artificial additives
• Packed with superfoods like blueberries, kale, and carrots
• Designed for all breeds and sizes

These recipes aim to give dogs a natural diet similar to what their ancestors would have eaten in the wild.

Brand's Commitment to UK Sourcing:

Another reason why Wild Pet Food is loved by both customers and retailers is its strong UK sourcing policy. All animal-based ingredients are:

• Locally sourced
• Responsibly farmed
• Fresh and traceable

This helps:

• Support the local economy
• Ensure high standards of animal welfare
• Reduce the company’s carbon footprint

Benefits for Pet Owners:

Although the 10kg bags are for trade, the ultimate winners are the dogs and their owners. Larger bags mean:

• Fewer trips to the store
• More affordable per kg
• The same nutrient-rich food dogs need for optimal health

How This Launch Supports the Trade:

The 10kg launch is a strategic move designed to show appreciation for the retail community. It reflects:

Brand trust and transparency

• A focus on mutual growth
• A willingness to listen to customer feedback

By offering more volume at a better value, Wild Pet Food is giving retailers the tools to succeed, especially in a competitive pet food market.

Pet Industry:

The pet food market is rapidly expanding as more pet owners become conscious of what they feed their dogs. Today’s pet parents actively read ingredient labels, avoid fillers, and seek natural, grain-free options that reflect the same health standards they apply to their diets. They want meals that support their dogs’ overall well-being, just like home-cooked food. This shift in consumer behaviour has created a strong demand for high-quality, transparent, and nutritious pet food.

Wild Pet Food has positioned itself perfectly within this growing trend by offering cold-pressed, nutritionally balanced recipes made from natural, UK-sourced ingredients. Their minimal processing techniques help preserve essential nutrients, and they are committed to providing clear, honest ingredient lists. With the launch of their new 10kg trade-exclusive bags, retailers now have a trusted product that meets current consumer expectations while offering great value. This allows retailers to confidently cater to health-focused pet owners looking for reliable, premium dog food.

Conclusion: 

The launch of the 10kg Wild Pet Food bags shows the brand’s strong bond to supporting sellers, promoting pet health, and maintaining high nutritional standards. It is not just about offering more food. It is about giving pet stores a trusted product that delivers value, quality, and care. With sustainable sourcing and UK-sourced ingredients, Wild continues to lead with purpose.

For pet store owners, this new pack size means higher sales potential and greater customer joy. And for dogs, it means access to more of the wholesome, cold-worked food they enjoy packed with natural goodness to keep them healthy and happy.